Just like any other business, the online version of one’s business endeavor, which comes in the form of a website, is not spared from constant monitoring. This is to ensure that the website is performing well: substantial traffic and high customer satisfaction.
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Thus, it comes as no wonder if website monitoring tools, free ones at that, are proliferating in the World Wide Web. The creators of such tools just want website owners, online marketers, and other creators like themselves that these monitoring tools could be useful to them and to the success of their website businesses.
Now before this write-up delves into what these free website monitoring tools are, one should first understand why website monitoring is important to one’s business. It’s imperative that one understands the importance of website monitoring that one might not be led astray or one’s website business become a total failure.
Website monitoring is important in that with the right tools one would be able to know if one’s website is getting enough traffic, also called online visitors, to make a profit or at the very least keep it alive. In addition, through constant monitoring, one would also be able to find out if visitors to one’s website are satisfied with what the websites have to offer.
One can find this out through a tool that is able to identify regular or returning clients. However, if one doesn’t have this kind of website monitoring tool, there is always the feedback or comments section of one’s webpage.
One always has the option to use this section in discovering the impact that one’s website has made on its customers, both positive and negative. Just make sure that one doesn’t use the comments found in the comments boxes as conclusive evidence of the website’s performance.
Now that the significance of website monitoring has been established, this article would like one to now know the two main methods of monitoring one’s website. These are the Log Analysis and the Page Tagging methods.
Log Analysis software are those website monitoring tools that are able to read the log files of one’s server as well as extract important statistics from it. Once such kind of software is installed, it then analyzes the various data that are produced following visitor requests and other such interactions with one’s server.
The following tools belong to this kind of website monitoring method: AWStats, Webalizer, Analog, and W3Perl. Then, there is the Page Tagging method, which is a kind of website monitoring technique that is able to monitor website activities through an installed JavaScript code that is prompted every time there is significant activity in the website.
Tools under this monitoring method include: Google Analytics, W3Counter, Xiti, Open Web Analytics, and Piwik. Now, does one want to become a success? Make sure one installs these monitoring tools. Good luck.
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